Most of the advertisements are
portraying men as a masculine and women as a feminine figure. For instance,
advertising for powerful, big, and popular things like iron-rod, cement, and
engineering works is represented by male in contrast beauty products like
lotion, creams, and grocery product are often represented by female. Thus, in most
cases men are seen in technological advertisement as a brand ambassador of
expensive bike, smart phone, and laptop-computer. In contrast, women are often
seen in sexuality advertisement, such as standing behind cars, holding balls in
their bikinis. Additionally, they often found objectifying in the advertisement
of cosmetic products and grocery products like fair and lovely, shampoo, oil,
rice, milk, and noodles, which are considered feminine. Objectification, for Kant, involves
the lowering of a person, a being with humanity, to the status of an object
(http://plato.stanford.edu). In public sphere where media industry is
run by male may be one of the reasons for patriarchy in advertisements. Hence,
in this paper I am going to look at ‘is the print media objectifying women?’,
‘Can this be considered as enhancing or spreading patriarchy in the society?’,
and ‘Are women objectified for male entertainments?’
Thursday, October 29, 2015
महिला शसक्तिकरणका पाटोहरु :
बिबिधता केमा छ?
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